The Real Value of Coworking

It’s been interesting these past four months to bear witness to how people do or don’t immediately understand the value of coworking. I have found that the ones who come in and sign up right away really seem to get it, and generally speaking, have coworked before. It is my role as the space owner to communicate the true value of coworking to the people who peruse this site or set foot in the door here @GPCW.

So here’s the deal: the real value in coworking goes WAY beyond the surface area of your desk. The real value of coworking lies in the people you meet and the relationships you form with other people in the space, how your business is affected by being a member, and how you feel when you leave work at the end of the day. In this digital world, so many of us are trying to negotiate some sort of balance between online and offline life. For me, and for other people who have voiced their experience of working here, this is where coworking comes in.

To break it down, here’s where the value lies:

1. Exponentially growing your contacts. Coworking is the best form of networking that exists (according to me). At traditional networking events, you’re thrown into a room with a group of people you’ve never met and are supposed to spark up a conversation based on, well, nothing other than the fact that you’re at the same networking event. In a coworking environment you get to know people much more organically–by sharing space with them day after day. There is room for a real relationship and sense of trust to be built. You get to witness one another’s work and how it gets done. And then you get much closer access to other members networks based on a true and knowledgeable connection.

2. Having someone to turn around and check in with when you have a snag in your code, a difficult client situation, or need a bookkeeping recommendation (here’s mine).

3. Having a structured work environment without working for someone else. As much as we tend to dislike the notion of structure, most business people can’t deny the benefits of it.

4. That basic, indescribable sense of understanding what it means to be alive that you find when you connect with other people.

5. A sense of fulfillment based on feeling like you have a “real” job where you interact with other people as opposed to your goldfish.

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3 Comments

  1. Posted May 3, 2011 at 10:27 am | Permalink

    Completely agree. When we got started out, getting shared office space helped out a lot, one thing which you’ve kind of touched on, is that it can get lonely and sharing space means you have a culture to lean on & take part in. Which is massive value in the early days.

    • Posted May 3, 2011 at 1:42 pm | Permalink

      Totally! I’m so glad this came through, it’s like… you can talk about it all day long, but the power of the community is something you really have to experience. You know? What kind of business/company do you have?

  2. Posted May 6, 2011 at 5:10 pm | Permalink

    So right. Coworking is the new Networking – its in the names you’re either part of a productive Community or you cast your Net and just hope for a catch. Great article thankyou.

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